You searched for: "*"

The results has been filter on Authors containing George Fields.
ANA has found 2 results for you, in 183 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

What you say is what you show, and what you show is what you say

This is ASI's 20th year of testing commercials in Japan and the first part of this paper is concerned with briefly reviewing the early findings of inter-cultural comparisons of advertising research data. In data discrimination or sensitivity, there...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Authors: George Fields, Lorenz C. Andersen
June 15, 1986
×

Citation

Fields and Andersen (1986a, June 15). What you say is what you show, and what you show is what you say. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-you-say-is-what-you-show-and-what-you-show-is-what-you-say


Research papers

Can a general research practitioner contribute in the area of non-OTC pharmaceuticals

This paper attempts to bring together observations relevant to the Western Pharmaceutical Market Researcher gained by a Western based research company operating in Japan. Some of the problems in this field are already highly visible, e.g., those...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Authors: George Fields, William Hall
September 1, 1981
×

Citation

Fields and Hall (1981a, September 01). Can a general research practitioner contribute in the area of non-OTC pharmaceuticals. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-a-general-research-practitioner-contribute-in-the-area-of-non-otc-pharmaceuticals